<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Lana Tigwell]]></title><description><![CDATA[Marketing strategist, AI-governance consultant, and lifelong reader who writes. Strategy, systems and stories from Dorset.]]></description><link>https://www.lanatigwell.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 20 Jul 2026 11:42:46 GMT</lastBuildDate><atom:link href="https://www.lanatigwell.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Still thinking about last night]]></title><description><![CDATA[An evening with Women in Tech Dorset, and everything it stirred up about culture, courage and the things we don't say out loud.]]></description><link>https://www.lanatigwell.com/post/still-thinking-about-last-night</link><guid isPermaLink="false">6a5dbc06a93b53fe88977e2f</guid><pubDate>Mon, 20 Jul 2026 06:11:18 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[Being me... authentically?]]></title><description><![CDATA[When my brain feels like a mess, a bit of structure helps me think. But I won't let a tool flatten my voice.]]></description><link>https://www.lanatigwell.com/post/being-me-authentically</link><guid isPermaLink="false">6a5dbc06e447e3bde58bc9b6</guid><pubDate>Mon, 20 Jul 2026 06:11:18 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[The thinning]]></title><description><![CDATA[I have been thinking a lot about tradition, modern change and authenticity.]]></description><link>https://www.lanatigwell.com/post/the-thinning</link><guid isPermaLink="false">6a5dbc0507012931ee17e64e</guid><pubDate>Mon, 20 Jul 2026 06:11:17 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[Why go-to-market still matters]]></title><description><![CDATA[Go-to-market in 2025 blends AI, behavioural science, and classic backbone. Still human at its core, it remains the piece that decides whether a launch lands.]]></description><link>https://www.lanatigwell.com/post/why-go-to-market-still-matters</link><guid isPermaLink="false">6a5d2e03e447e3bde58aac63</guid><pubDate>Mon, 20 Jul 2026 06:09:18 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[Simple SEO worth knowing]]></title><description><![CDATA[SEO shifts constantly, but the basics still do the heavy lifting. Here are five principles - from links to mobile - that keep your site visible and credible.]]></description><link>https://www.lanatigwell.com/post/simple-seo-worth-knowing</link><guid isPermaLink="false">6a5d2e055e7d848635e50fc3</guid><pubDate>Mon, 20 Jul 2026 06:09:17 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[Quiet rooms over big stages]]></title><description><![CDATA[Why smaller rooms, slower reach, and community conversations feel truer than performance.]]></description><link>https://www.lanatigwell.com/post/quiet-rooms-over-big-stages</link><guid isPermaLink="false">6a5d2e96aa66ec7ba9cd9ddc</guid><pubDate>Mon, 20 Jul 2026 06:09:16 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[A new start]]></title><description><![CDATA[Starting at Holidaymaker in January meant throwing myself into a startup while still learning how to be a mum to a baby not yet one. Exciting, messy, and harder than I thought.]]></description><link>https://www.lanatigwell.com/post/a-new-start</link><guid isPermaLink="false">6a5d2e95aa66ec7ba9cd9dda</guid><pubDate>Mon, 20 Jul 2026 06:09:16 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[Write content people actually want to read]]></title><description><![CDATA[Amid the noise, good content still cuts through. Here are five principles that help you write with clarity, empathy and impact in 2025 and beyond.]]></description><link>https://www.lanatigwell.com/post/write-content-people-actually-want-to-read</link><guid isPermaLink="false">6a5d2e04830cbda37bc231ce</guid><pubDate>Mon, 20 Jul 2026 06:09:15 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[Building the XP Community]]></title><description><![CDATA[Our first XP Hospitality event at The Crown wasn’t slick or polished - but it was alive. A month earlier at BrightonSEO, Michelle Goodall reminded me that communities aren’t accidents. They’re built with intent, pride and people at the centre.]]></description><link>https://www.lanatigwell.com/post/building-the-xp-community</link><guid isPermaLink="false">6a5d2e545e7d848635e51071</guid><pubDate>Mon, 20 Jul 2026 06:09:14 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[The Comfort of Horror]]></title><description><![CDATA[The news feels heavy. So why reach for horror and dystopian stories? Because sometimes they make the dark feel bearable, even steady.]]></description><link>https://www.lanatigwell.com/post/the-comfort-of-horror-1</link><guid isPermaLink="false">6a5d2e96e447e3bde58aada0</guid><pubDate>Mon, 20 Jul 2026 06:09:13 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[The year that never slowed down]]></title><description><![CDATA[2023 never slowed down. My first year at Holidaymaker was a blur of brand projects, startup life and motherhood. Reading gave me a way to pause, and as the rebrand goes live in January, I’m hoping 2024 brings a steadier pace.]]></description><link>https://www.lanatigwell.com/post/the-year-that-never-slowed-down</link><guid isPermaLink="false">6a5d2e55e447e3bde58aad11</guid><pubDate>Mon, 20 Jul 2026 06:09:12 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item><item><title><![CDATA[Notes from the Enshitterverse]]></title><description><![CDATA[The old playbooks don’t work anymore. Search is half bots, AI is rewriting the rules, and yet the human touch matters more than ever.]]></description><link>https://www.lanatigwell.com/post/notes-from-the-enshitterverse-1</link><guid isPermaLink="false">6a5d2e54830cbda37bc2328a</guid><pubDate>Mon, 20 Jul 2026 06:09:11 GMT</pubDate><dc:creator>Lana Tigwell</dc:creator></item></channel></rss>