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Still thinking about last night
An evening with Women in Tech Dorset, and everything it stirred up about culture, courage and the things we don't say out loud.
Lana Tigwell
1 day ago6 min read
Being me... authentically?
When my brain feels like a mess, a bit of structure helps me think. But I won't let a tool flatten my voice.
Lana Tigwell
1 day ago2 min read
The thinning
I have been thinking a lot about tradition, modern change and authenticity.
Lana Tigwell
1 day ago4 min read
Why go-to-market still matters
Go-to-market in 2025 blends AI, behavioural science, and classic backbone. Still human at its core, it remains the piece that decides whether a launch lands.
Lana Tigwell
1 day ago3 min read
Simple SEO worth knowing
SEO shifts constantly, but the basics still do the heavy lifting. Here are five principles - from links to mobile - that keep your site visible and credible.
Lana Tigwell
1 day ago2 min read
Quiet rooms over big stages
Why smaller rooms, slower reach, and community conversations feel truer than performance.
Lana Tigwell
1 day ago2 min read
A new start
Starting at Holidaymaker in January meant throwing myself into a startup while still learning how to be a mum to a baby not yet one. Exciting, messy, and harder than I thought.
Lana Tigwell
1 day ago2 min read
Write content people actually want to read
Amid the noise, good content still cuts through. Here are five principles that help you write with clarity, empathy and impact in 2025 and beyond.
Lana Tigwell
1 day ago2 min read
Building the XP Community
Our first XP Hospitality event at The Crown wasn’t slick or polished - but it was alive. A month earlier at BrightonSEO, Michelle Goodall reminded me that communities aren’t accidents. They’re built with intent, pride and people at the centre.
Lana Tigwell
1 day ago2 min read
The Comfort of Horror
The news feels heavy. So why reach for horror and dystopian stories? Because sometimes they make the dark feel bearable, even steady.
Lana Tigwell
1 day ago2 min read
The year that never slowed down
2023 never slowed down. My first year at Holidaymaker was a blur of brand projects, startup life and motherhood. Reading gave me a way to pause, and as the rebrand goes live in January, I’m hoping 2024 brings a steadier pace.
Lana Tigwell
1 day ago1 min read
Notes from the Enshitterverse
The old playbooks don’t work anymore. Search is half bots, AI is rewriting the rules, and yet the human touch matters more than ever.
Lana Tigwell
1 day ago4 min read
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