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The Work
Selected engagements across hospitality tech, ecommerce, publishing and events. Confidential detail stays confidential — capability is what's on show here.
Hospitality Tech — Rebuilding the growth engine, not just the plan
Full GTM ownership as Head of Marketing: positioning, demand generation, and the CRM and automation layer underneath it. Detail available on request, under NDA.
Publishing — Scaling audience growth for literary brands
Scaling high-quality audience growth for literary publishers through data-driven systems and storytelling.
Ecommerce — Automating lifecycle marketing for boutique growth
Automating lifecycle marketing to drive customer retention and sustainable growth for boutique ecommerce brands.
Events — Building audiences that show up, twice
End-to-end event marketing for industry gatherings and conferences — positioning, promotion, and the follow-through that turns attendees into a lasting community.
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